“White Genocide” is a conspiracy theory that links a recognition of real demographic changes underway in the US to an imagined plot to extinguish the entire white race and “replace” it with other races. In most versions of this theory, Jews are the masterminds of the conspiracy.
American white nationalists draw attention to real changes happening in our population. Over time, the percentage of Americans who identify themselves as “Non-Hispanic White” has been falling, while more Americans identify as Black, Hispanic White, Asian, Native American, and so on. It is predicted that by the mid-21st century, most American citizens won’t identify as Non-Hispanic White. People of European descent will continue to be the majority far into the future, but white nationalists don’t consider “Hispanic White” people to be “white,” so they see white people becoming a minority in America for “the first time in history”—that is, since colonial days.
Most white nationalists view this change with alarm. They call it White Genocide or “The Great Replacement.” They connect population shifts to other trends that have negatively affected some white Americans, such as rising opioid addiction, blue-collar job loss, and the decline of family farming. They also see connections to other changes thatthey reject. For example, white nationalists generally oppose the increased influence of women of all races in commerce and society, as well as abortion rights, birth control, and non-traditional family structures. They also link White Genocide to trends in popular and commercial culture toward embracing cultural differences, as well as the increase in discussions about diversity in mainstream politics. This is why white nationalists have sponsored billboards that read “Diversity = White Genocide.”